Our Story

Spark*l was founded on the idea that fashion is versatile and can extend to even our smart watches. Because of the lack of watches on the market, Spark*l started as most companies do. We created something we wanted for ourselves. We created a band that became an alternative to the purely functional Apple Watch rubber band. We began to incorporate designer canvas into our bands and we found an amazing way to combine the luxury aspect of the designer canvas and the modern bohemian styles of our bands.

We experienced an incredible amount of growth after friends began spreading the word of our wonderful products. We moved into a bigger space, welcomed more artisans into our company, and have been dedicated ever since to changing the future of fashion. Spark*l has been creating and shipping watchbands all around the world. Each band is handcrafted with love in San Luis Obispo, CA.

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Founder Letter

My name is Courtney and I'm the founder of Spark*l. I started this business in 2016 when I was unable to find stylish band options for my Apple Watch. Growing this brand from my craft table, to garage, to our current artisan studio, I am honored and proud to say we have elevated the style of tens of thousands of women of all sizes, all around the world. Our mission is to make every woman Spark'l and turn every smart watch into a gorgeous accessory, all while giving back to nonprofits and upholding our commitment to sustainability.

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Our Values

01. Purpose

We focus on offering high-quality, luxury fashion that incorporates the iconic canvas of designer brands into our modern, elegant smart watch bands. By crafting our bands from unusable vintage designer bags, we incorporate sustainability into our brand identity and as a foundational value on which we operate. With this focus, we hope to make the idea of sustainable fashion a goal in every fashion company’s mind.

02. Design

We are dedicated to incorporating creativity and originality into our products and our brand. Every accessory is designed and crafted to enhance the look and style of its wearer. We strive to honor the traditional, iconic material of designer brands to give them a new life.

03. Quality

Our accessories are made from pre-loved authentic designer canvas and thick genuine leather. We guarantee that each product is crafted with the highest quality materials: sturdy brass studs, Swarovski crystals, and thick genuine leather. Each accessory is made to last and we are dedicated to finding the perfect accessory for you.

Contact Us

We would love to help you with any questions, custom projects, or other questions you have! Please feel free to text, call, or email us through our contact info below. We are available Monday - Friday 9am - 5pm PST. Our usual response time is within 72 hours.

Customer Support Email: hello@sparklbands.com

Business Inquiries: marketing@sparklbands.com

Philanthropy Inquiries: bandtogether@sparklbands.com


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You can also follow us at @sparklbands on Instagram to see our posts and view our stories that give more of an insider look into everything that's happening at Spark*l!